Excerpt from: Small Business Virtual Office Tips
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| January 12, 2007 | | One of the best things a small business can have going for them when it comes to media relations is a positive community image. This comes with time, good business practices and savvy public relations | Tips for Positive Media Relations
For small business owners, a comprehensive public relations campaign consists of printing business cards and hoping a reporter hears about your small business. It can be overwhelming to think of how to go about getting attention. Here are some basic ideas to help you with media relations:
- Check out a comprehensive public relations book from the library that details press releases, how to contact reporters and other related media matters.
- Develop and then update often a media list so that press releases are sent to the right media outlet and person.
- Create an annual award and then publicize it, such as honoring a local citizen or recognizing outstanding vendors or suppliers.
- Become involved with the community, such as sponsoring a youth sport team or helping organize the local parade or charity drive.
- Ask other small business owners about their successes and failures when working with the media. Keep track of other businesses that receive positive coverage and try to figure out their reasons for success.
One of the best things a small business can have going for them when it comes to media relations is a positive community image. This comes with time, good business practices and savvy public relations. It is a small buiness tool to keep in your hip pocket. With patience and the willingness to work at it, good coverage will come your way. These small business tips just might help your business grow.
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