|
As we discussed in the first part of this series, identifying a business that
can serve as a buddy to increase your marketing efforts can be beneficial for
all parties involved. Once you’ve found a complimentary business to help focus
your marketing efforts, you can be creative in finding ways to utilize this
partnership. Here are additional ways to consider making the most out of your
buddy system:
Promote each other. Provide each other with plenty of your
own marketing materials, business cards, etc. When either of you speak at a
conference or teach a class, promote yourself and your buddy as well.
Sponsor a contest. You can team up at philanthropic
events to sponsor contests and offering prizes. They don’t have to be
costly or elaborate. Your business names will be well represented as you sponsor
the event.
Offer a seminar. If you’ve chosen a buddy business that is
an appropriate compliment, consider offering a well-rounded class or
seminar through your local library, continuing education program, or community
facility. Offer valuable educational advice and information, take-home materials
and perhaps coupons or incentives. Invite additional businesses to participate
if it will allow you to offer a more detailed educational event.
Finding the right partner can mean great success when using a buddy marketing
technique. Both of you will experience the benefits, and it can also increase
networking potential for everyone. When done well, a buddy system can be a
perfect solution for creative and innovative business marketing. | 
