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Quick. If you had two minutes or less to explain your business or service,
and to make a good, lasting impression, could you do it? Being able to
communicate who you are and what you do quickly and concisely is a skill. It is
also a difficult thing to do, and according to industry experts, you need to be
able to master it. After all, you never know when you’ll have just a few minutes
to impress an important potential client. So how do you specify your business
and communicate your abilities under a time crunch? Here are tips to get your
message across quickly:
Define your market. Be able to not just say what your
business does, but also who your ideal customer is, and both in the first two
sentences.
Show passion for your product or service. You don’t have to
be a crazed salesperson, but you do need to show enthusiasm in your voice and
mannerisms, confidently showing you believe in your business message.
Engage in conversation. You want to get your message across
to your audience, but you don’t want to present a one-sided lecture. A good
introductory conversation should include give and take, so you can hold the
interest of your audience, and have them participate in the conversation
too.
Project confidence. Don’t forget to breathe while you’re
talking, and keep your feet planted firmly on the floor. If you’re jittery or
nervous, your potential customer will be too.
Be ready with a comeback. One of the most common questions
at a networking event or meeting is, “How’s business?” Be ready with a quick,
descriptive and memorable response that acts as a great sound bite for your
business.
The more you practice concise responses to describe your business,
product or service, the more natural it comes across. You never know when you
might have two minutes to make a good impression on just the right person. If
you’re prepared, you may just walk away with a new customer.
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