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When you last sat down to design your small business advertising campaign,
you were probably wanting to create printed materials or radio spots that would
leave a lasting impression on current and potential customers. And no matter
what type of advertising it was, you always included a way for people to contact
you, right?
One of the best ways to make sure you achieve both of these goals is by
obtaining a toll free vanity phone number for your business. Through this type
of number, you provide your customers with an easily remembered phone number
that can be effortlessly shared with others for quick reference.
Besides serving as an easy reference, toll free vanity phone numbers
can also:
Increase response rates. It’s a well-known and
well-researched fact that a toll free vanity number can increase your response
rate when used in widely distributed advertising.
Improve your image. Consumers are willing to trust in a
company that they can easily reach by phone. Your company image will appear
professional and dependable with a toll free vanity phone number.
Provide an immediate brand name. You probably chose your
company name or domain name very carefully, wanting to project a certain image
and be recognizable to clients. Why should your phone number be any different? A
vanity number provides one more way to reinforce your brand.
Break down boundaries. Geographical limitations disappear
with a toll free vanity phone number. It doesn’t matter to a customer if you’re
“accessible,” or “local.” As long as they can reach you and feel like they are
important to you, where you’re located suddenly doesn’t matter.
Encourage word-of-mouth advertising. Think about it. If you
hear a friend needing a referral for a florist, or a pet groomer, and you know
the vanity phone number off the top of your head of an appropriate business,
you’ll tell them about it. Vanity numbers make it a breeze for customers to
remember how to call you, and to pass on the number to others.
Toll free vanity phone numbers are an easy answer to many of your advertising
challenges. By obtaining one for your company, your company image can improve
and your customer base can expand. | 
