Excerpt from:  800 Toll Free Voice Mail Systems
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August 19, 2007

Small Business Marketing: Toll-Free Numbers Mean Big Business

Toll-free phone numbers help small businesses compete with larger companies

It used to be that if you ran a small business, you depended on local customers and your community to support your efforts. These days, with an increasingly global marketplace and advertising avenues available to reach potential customers around the world, small businesses can target audiences anywhere they choose. Which means that small businesses can compete with big businesses when it comes to prospective customers and broadening a client pool.

So if you want to set your sights higher and go after a larger piece of the customer pie, having a toll-free phone number can improve your image and help level the playing field with larger competitors. How, you might ask? By:

  • Making your company available to a larger number of prospective clients
  • Giving your company a professional image
  • Lending your company a perceived level of credibility and security

Countless studies have been conducted that confirm the results of using toll-free numbers on advertisements, business cards and other printed materials. Simply put, a toll-free number brings in more responses from your targeted audience, and you can send out an image of being a large, established business, whether you’re a one-person outfit or a small group of entrepreneurs.

Another huge benefit to obtaining a toll-free number is that it's easy to do, and such numbers come with capabilities that can help you grow and expand your business.

In addition, one of the best benefits of all is that a toll-free number guarantees you the ability to stay in touch with your customers, or rather, for your customers to stay in touch with you. Your customers will appreciate the comfort of knowing that at any moment, no matter where they are, they can easily check in with you to confirm an order, check on the status of a project, or place a new order.

The benefits of having a toll-free number for your business are numerous, and prove to be essential for keeping your small business running. And on top of everything else, toll-free numbers provide a way for you, as a small business, to keep up with the biggest of companies.


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