Running a home business can be tricky, in terms of attracting attention and gaining new business. And it’s easy to get caught up in the world of gimmicks and trinkets with logos emblazoned on top, in hopes of getting your name out there. Clever gadgets and notepads are always nice to give away, but are you remembering the basics when it comes to marketing your business? Sometimes the good, old-fashioned basics of doing business are all the marketing techniques you need to get your company noticed. In today’s world of advanced technology and never-ending media outlets, perhaps a plain old conversation with potential customers will be what stands out and makes your company shine. The next time you set out to make a good impression, remember the following tips: Ask questions. When you meet a potential client for the first time, ask a surprising or unusual question that will be thought-provoking. Perhaps something like, “What was the biggest challenge your company faced this last year?” This type of question can not only serve to begin a dialogue, but it can give you a chance to gain great insight into your customer’s needs that perhaps your services or products can fill. Give compliments. Think of ways you can compliment people in a genuine way that will stand out from what they’re hearing from others. Everyone appreciates honest positive feedback, and it makes them feel good. Use referrals. Don’t forget to collect positive referrals from other customers you have. Share what others have said about you. Keep a “brag book” of thank-you notes and other written compliments about your customer service, products or business services that show how you stand out from your competition. Have lists available of referrals that you can hand out to potential clients, and reward your referrals for serving as witnesses to your services. Serve as a resource. Instead of touting how great you are, build yourself up as an expert in your field. Help educate others, and offer information, advice or services instead of trying to sell, sell, sell. You will become an authority in your industry, and people will see you as more than just a business owner, but also as a “go-to” person when there are problems that need to be solved. Set yourself apart. When talking about your business, be prepared to wow potential customers with your uniqueness. For instance, there’s a big difference between saying, “We provide such-and-such services nationwide,” compared to, “The customers that use us experience a 20 percent growth in the first year!” The last statement shows immediate results and makes you stand out. Marketing your business is essential to growth. There’s no doubt about it. But sometimes the most simple and down-to-earth tactics can do wonders in a world of gadgets and gizmos. A little bit of conversation can go a long way. | 
