A friend of mine is quitting her job and starting her own small business out of her home. She’s an amazing jewelry maker, and she’s ready to launch an official company, complete with name, price lists and order forms. Or so she thought. As she was showing me the drafts for her new business cards, I asked about her telephone number, and whether she’d considered getting a vanity number to use for all her printed materials. “Why would I do that? I’m just starting,” she said. So I asked, “Are you only targeting local customers?” She said, “Well, yes, at least to begin with.” So I proceeded to explain that the first thing someone says when they see a beautiful piece of jewelry on someone else is, “Where did you get that from?” Then I proposed a question. “What if I wore one of your beautiful necklaces while on vacation somewhere, and someone wanted to order one? Do you really want a local number listed on your business card, which would limit the chances that they’ll call you?” She was speechless. The correct answer is, “Of course not.” And yes, I managed to change her mind. There are so many benefits to a toll-free number, combined with a vanity number to boot. It’s a two-in-one punch that immediately gives your business, no matter how small or how new, the image of a professional and established one.
Here are more benefits of a vanity phone number that can jump-start a new business and help get it on a respectable level of competition: - You will experience an increase in response rates from current and potential customers.
- You will immediately emit an image of credibility and prestige.
- With a catchy vanity number, you have an immediate brand name that can be used on all your promotional material.
- You send out a message to current and potential customers that you care about their needs and that you are a customer-driven company.
- You will see an increase in word-of-mouth advertising.
- Customers will remember your name and how to get in touch with you.
Along with these benefits, a toll-free vanity phone number allows you to service your customers better. You expand your market to a national level, and increase your sales potential immensely.
So what’s not to like? As you form and grow your home business, a vanity phone number will help your company in both visibility and accessibility. To me, in jewelry speak, that’s worth it’s weight in gold! |
