Effective business networking can help your entrepreneurial startup garner more customers, partners and investors. You've already worked hard to make your products and services top-notch and you've put together a killer business and marketing plan, and business is growing. Slowly. Many entrepreneurs find themselves confronting slower than expected growth in their business and gain less traction than anticipated. Often, these shortcomings boil down to a simple matter of connections and networking skills. Many entrepreneurs do not foresee the important role that business networking will play in the development of their enterprise. In this two-part series I’ll share with you a guide for networking that can help you gain community presence and attract new customers as advised by www.ideacrossing.org. "Business networking is essential for entrepreneurs who want to make their business successful," said Ray Leach, CEO of JumpStart Inc., the venture development organization behind IdeaCrossing, a free online resource that connects entrepreneurs with investors and business mentors. "We urge all entrepreneurs to engage in both online and offline business networking activities in order to maximize their exposure to potentially beneficial business connections," added Leach. Offline Business Networking
Traditional business networking events remain a great avenue through which to meet potential business contacts and investors. Trade shows, seminars, "meet & greets" and other similar events provide an environment rich in potential connections for anyone looking to expand their network. At the same time, entrepreneurs must realize that anyone they meet at any time could become a potentially powerful member of their network. The person behind you in line at the coffee shop could have contacts in venture capital, or could be a potential client -- you never know until you start engaging in conversation with the people around you. With opportunities continually presenting themselves, entrepreneurs should always have their "elevator pitch" ready. First impressions are always important, so when a new acquaintance asks the inevitable "what do you do?" question, the savvy entrepreneur will be prepared to present his or her company in the best light. Entrepreneurs should also make themselves memorable. Having business cards with you at all times will help, but making that crucial good first impression is the most effective way to stick in someone's mind. In the next part of this series, I’ll present you networking information as it pertains to online business networking. | 
