I remember the first time I heard about a new telephone feature known as “caller I.D.” I don’t remember what year it was, but I immediately thought of all the young prangsters who would no longer get away with making crank phone calls to their crushes in junior high. I mean really, how can you ask someone if their refrigerator is running when they can see who it is that is calling? It takes all the fun out of it. Then as an adult, I finally added the service to my telephone bill after I casually answered the phone one day with a, “What’s up?” I thought it was a friend, but it was a potential employer. Ugh. In today’s business world, in order to be competitive and serve your clients, you have to position yourself in the best way possible. Having a phone service provider that allows you to utilize Caller I.D. or CLI Capture to the best of your ability is key. Being able to capture the telephone number of every call into your system, even if the number is blocked, helps you track your customer activity. With an automatic number identification (ANI), you will experience a call capture feature that is similar to caller ID but can’t be blocked. You will be notified by your provider this information by pager, phone call or e-mail. You can also view the caller’s full name and address if you utilize WebLINK. With these special features, you will: - Be able to reach your prospects - a captured number is usually where your caller can be found
- Capture and call your nervous prospects that have hung up without leaving you a message
When your business is counting on every potential customer you can get, having these features will ensure that none of them get away. | 
