Do you have special concerns when it comes to workplace issues? Would you like to participate in a serious discussion about the challenges you face? If so, you’ll be excited to know about an opportunity to speak your mind. In an unprecedented collaboration with its audience, BusinessWeek announced that it will publish a special August double-issue focused on workplace challenges. This initiative, called "Business@Work," is designed to more deeply engage BusinessWeek's audience, bringing together the wisdom of readers and editors in an interactive, collaborative exchange. This issue is the first of its kind for BusinessWeek, where readers will not only identify the topics covered, but will also submit case studies, personal vignettes, and videos about the challenges they face at work. BusinessWeek.com users have already selected the workplace issues they find most pressing. After 8,500 votes, the six topics are: work-life balance, staying entrepreneurial, toxic bosses, time-management, negotiating bureaucracy, and generational tension. In the next phase, readers can upload essays, videos, photos, and comments via BusinessWeek.com, or through "Business@Work" pages on Facebook, YouTube, and Flickr. Utilizing a new tool, LinkedIn users will also be able to participate in a poll on workplace issues and leave comments and essays. BusinessWeek writers and editors, working with experts and global gurus, will build upon these contributions to create the special double-issue. In addition, BusinessWeek.com will feature articles and videos, and BusinessWeek TV will air segments on workplace issues. BusinessWeek Editor-in-Chief Stephen J. Adler said, "Business@Work takes the multi-platform model one step further by building an issue from ideas and content generated with our audience. We like to think of this as a joint project with readers, working shoulder-to-shoulder and sharing ideas to produce smart, useful journalism on a topic to which everyone can relate." "Business@Work builds on BusinessWeek's digital growth and positions the company for continued success in the user-engagement arena, as well as serving marketers' needs," said BusinessWeek President Keith Fox. Readers can visit the Web site at http://www.businessweek.com/business@work to join in the dialogue, contribute their ideas, and access the features on Facebook, YouTube, and Flickr. The special August double-issue, "Business@Work," will hit newsstands on August 15th. |
