Many of us are great when it comes to running our business, but then we get in front of a crowd of strangers and we clam up. Or maybe we speak, but we don’t necessarily sell our product as effectively as we could. If you think you could use a little help when it comes to marketing your company and getting your product or service out there, then you might be interested in PERSUASION IQ: The 10 Skills You Need to Get Exactly What You Want (AMACOM 2008). The author, Kurt W. Mortensen, makes a living as an authority on the psychology, art and distinctive intelligence of pursuasion. “Regardless of our actual job title, we all persuade for a living,” notes Mortensen, as he shares what he has learned about the talents, traits, habits, and mindset of top persuaders—people who stand out as exceptionally successful and prosperous—over nearly 20 years of wide-ranging research. First, he of an intensive self-assessment to help everyone identify their own persuasive strengths and weaknesses. Then, he provides a transformational roadmap for anyone to become a master persuader. “If you can effectively present your ideas and persuade others, you will be highly influential and highly respected,” says Mortensen. What Mortensen calls “Persuasion IQ” or “PQ” is similar to “street smarts,” but focused on achievement goals. PQ relies on a combination of IQ (raised continuously through reading books, taking seminars, and learning from experts) and EQ (the ability to perceive, assess, and manage the emotions of self, others, and groups), with the addition of specific dynamic qualities. As Mortensen explains, the way to attain a high PQ is to become a naturally persuasive person—someone who inspires long-term trust and respect from clients, prospects or other persuadees. PERSUASION IQ tackles 10 common obstacles that limit persuasion success—fear of rejection, over-persuading, and limited persuasion tools among them. From there, chapters focus on developing 10 essential PQ skills for success. Readers will learn how to: - Take an honest look at their past mistakes and their current situation, and then move on to visualize success.
- Make a strong, positive first impression in 30 seconds or less, and determine whether they really are connecting with others.
- Overcome skepticism and quickly establish genuine, lasting trust by demonstrating compe¬tence, confidence, credibility, congruence of word and action, and character.
- Stay consistently self-motivated and motivate others by understanding internal drives and external pressures, as well as their passion and purpose.
- Bounce back from setbacks, design a self-development program, and upgrade their future potential.
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