163422 Resource 149176 155860 149257 1174839950565 1174927032374 Controlled Increase Sales Through Cold Calling, Part 1

Small business owners can take steps with existing customers before resorting to cold calls

In the world of small business owners, there always comes a time when you have to face a task that can put fear in the strongest of professionals: cold calling. Few of us can even think about making cold calls without breaking into a sweat and hoping for a better way. Before you tackle the act of cold calling, there are some steps you can take to help you see results and build your business. Consider the following: Work with what you have. Call on existing accounts, and try to get current customers to upgrade or add on to their current product line.  Get referrals. Call existing satisfied customers and ask them if they know two or three other professionals who would benefit from the same product or service that they enjoy. Build Your Network. Develop relationships with noncompetitive companies that call on the same industry and business. This can be a great way to access new accounts for you and for them. These are all steps that you can take to build on your existing customer base. If done regularly, they can be very effective. But eventually you probably will have to bite the bullet and make a few cold calls here and there. In the next part of this series, we’ll take a look at how you can face cold calls with confidence. 10 application/xml false cold calling increase sales small business owners Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 cmalmstrom false true false false true 189572 false false true false false false true 149176 blog blogsite/FreedomVoice/web