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        <Name>Small Business Tips: Partner with Educational Institutions</Name>
        <Summary>Tips to market your business by building relationships with colleges and universities</Summary>
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&lt;P&gt;If you&amp;rsquo;re looking for new or different ways to market your business while 
boosting your involvement in the community, your local college or university 
might be just the place to start. According to SCORE &amp;ldquo;Counselors to America&amp;rsquo;s 
Small Business,&amp;rdquo; there are lots of opportunities within the walls of educational 
institutions if you just know where to start. Here are some ideas that could 
present unexpected opportunities for your business:&lt;/P&gt;
&lt;OL&gt;
&lt;LI&gt;Contact the college&amp;rsquo;s business school to see if they need companies for 
their classroom case studies. You will learn a great deal about your business, 
as well as gain ideas for the future.
&lt;LI&gt;Contact a graphic design or visual arts program. Sometimes classes seek out 
businesses that are willing to have students redesign their logo or marketing 
materials as part of class projects.
&lt;LI&gt;Participate in special programs. Many institutions sponsor venture capital 
forums, entrepreneurship centers and family business programs.
&lt;LI&gt;Offer an internship program to graduate students, and work with the school 
to make sure you have an effective program in place. 
&lt;LI&gt;Obtain management and technical assistance from one of more than 50 Small 
Business Development Centers. Check the U.S. Small Business Administration web 
site at &lt;A href="http://www.sba.gov/"&gt;http://www.sba.gov/&lt;/A&gt; for locations.
&lt;LI&gt;Find out what expertise is on a business school&amp;rsquo;s staff. You may come in 
contact with a professional you can hire as a consultant or serve on your 
board.&lt;/LI&gt;&lt;/OL&gt;
&lt;P&gt;There are many possibilities for your business within the programs of a 
college or university. Pursuing the right relationship could translate into big 
benefits for you.&lt;/P&gt;
&lt;P&gt;&lt;FONT size=1&gt;&lt;EM&gt;Source: SCORE &amp;ldquo;Counselors to America&amp;rsquo;s Small 
Business&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;</Description>
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