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        <Name>Small Business Owners: Get Your Vanity Number Now</Name>
        <Summary>Why getting a vanity phone number for your small business makes smart business sense</Summary>
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&lt;P&gt;In the competitive business world of advertising your product and marketing 
the name of your business, obtaining a vanity phone number is an act that makes 
sense. There are numerous reasons why having a vanity number to represent your 
product or service is a good idea, and here are just some of them:&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;Using a vanity number is both measurable and cost-effective. You can track 
the advertisements in which your vanity number is used, and see the results.
&lt;LI&gt;Getting a vanity number for your business is easy. You don&amp;rsquo;t have to do the 
work. You just have to sign up with a reputable company, and the extensive 
search for an appropriate number is done for you.
&lt;LI&gt;Vanity numbers present a unified image. No matter what your promotional 
piece is, whether it&amp;rsquo;s a printed balloon, a give-away ink pen, or a four-color 
newspaper advertisement, a vanity number presents something that consumers can 
remember. It helps all your promotional efforts come together as a polished, 
unified effort.
&lt;LI&gt;It promotes word-of-mouth advertising. An easily remembered vanity number is 
one that is consistently shared with friends, coworkers and colleagues. This 
means that your business is getting lots of free, extensive advertising.
&lt;LI&gt;It helps keep the focus on you. If your vanity number is catchy and fitting 
to your product or service, the focus is on you and not on your competitor. 
Anything that helps keep consumer&amp;rsquo;s eyes on the name of your company is a bonus.
&lt;LI&gt;Advertising response rates are improved. Countless studies have shown that 
the response rates of ads featuring vanity and 800 numbers are much higher than 
the response rates of ads featuring only numerical, local phone numbers. The 
proof is in the research.&lt;/LI&gt;&lt;/UL&gt;
&lt;P&gt;Using vanity phone numbers and 800 numbers can help show a professional, 
customer-service&amp;nbsp;focused image&amp;nbsp;to your potential clients. By obtaining 
a vanity phone number, you can move your company into a higher level of 
success.&lt;/P&gt;</Description>
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