174379 Resource 149170 155860 91008 1183941221720 1184089198935 Controlled Small Businesses and Toll-Free Vanity Numbers

Want more business? Think vanity phone numbers and wait for the phone to ring

Even if your business is booming, getting more new customers and keeping old ones is all a part of the goal to keep growing. That’s why getting a toll-free vanity number could be the key to your marketing strategy: advertise it and listen as your phone calls increase.To be clear, a vanity phone number is when the phone number actually spells out a word. And when companies obtain one and it perfectly advertises their company, it’s a match made in heaven. Just take the results of a recent study:According to a demographically representative in-house study of 110 adults conducted by Burlington, Vt.-based Response Marketing Group, 58 percent of consumers can recall a toll-free vanity number after hearing it just once in an advertisement. Compare that with "hybrid" numbers (combinations of words and numbers, like 800-555-HOME), which only 44 percent of us can remember, and exclusively numeric phone numbers, which only 8 percent of consumers are able to recollect. Other benefits to having a vanity number include:<ul><li>Higher phone number recall for customers from printed advertisements</li><li>More advertising potential for audio advertisements</li><li>High name recognition associated with the vanity number</li><li>Customers can easily recall vanity numbers when away from a phone book or other phone directory</li><li>Higher rate of referals from current customers</li></ul>There are dozens of benefits to having a vanity phone number for your business. If you haven’t gotten one for your company, now’s the time to find out what all the excitement’s about. 10 application/xml small businesses toll-free toll-free vanity toll-free vanity numbers vanity numbers vanity phone numbers false Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; Media Center PC 3.1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 mfmomper false true false false true 189572 false false true false false false true 149170 blog blogsite/FreedomVoice/web